Intimate, luxurious and perfectly traditional, this boutique hotel provides a haven of tranquility in the heart of the capital. With an enviable heritage, exquisite decor and period features throughout, Nelson Associates were invited to develop a new brand identity to introduce The Royal Park to the modern traveller.
Communicating brand heritage through its insignia and tone of voice, we kept everything else simple and modern, developing the full range of collateral to reflect the quality and attention to detail you’d expect from a luxurious hotel brand.
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