With their 'who's who' client list and stellar profile, world-renowned media lawyers, Sheridans, were well aware of the magnitude of getting their brand just right. Nelson Associates were appointed to review and invigorate every application of their brand, across all media, from identity to imagery, to ensure that they were communicating the same seamless, consistent message to clients (including some of the highest profile musicians, filmmakers, actors and artists in the world) and the wider media.
Key to success was to capture and embody Sheridan's exacting standards and rigorous professionalism in every piece of collateral. We created a refined typographic mark and drew attention to the company's expertise using premium papers and traditional production techniques such as die stamping to evoke heritage. Following a review of imagery across all communications, we also created a new photographic style using oblique, abstract imagery for a more diverse and eclectic feel. Detailed brand guidelines were then developed for both lawyers and their teams to implement across all media. All elements were devised to create clear consistency, an immediate sense of trust and an understanding of the levels of expertise available.
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