With an offer that ranges from bijou boutique to large-scale luxury, Nelson Associates were appointed to develop a brand identity to unite Radisson Edwardian’s prestigious portfolio and for application across every touchpoint with the brand. Our first execution of the new look and feel was in advertising, where we developed a style using illustration rather than the ubiquitous photography found in this sector, to create a distinct, and elegant, point of difference.
Collaborating with Jasper Goodall, one of the most respected illustrators in the fashion and music industry, produced a campaign that captured both timeless elegance and contemporary cool. Commissioned to create a suite of materials for wedding services, we channelled this elegant spirit to engage with clients on a more emotional level.
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