To present UK racecourses as ideal destinations for distinctive meetings and events required a bold, iconic idea. Nelson Associates were commissioned by the Pegasus brand to create just that with a series of meticulously crafted images of their namesake’s mythical creature.

The work of renowned equine painter George Stubbs provided our initial inspiration and the classical element we sought. Then, engaging the collaborative talents of photographer John Ross and the Harry Potter films’ special effects team, we fully realised the vision of striking form and rare beauty. The unique results would lie at the heart of their campaign ‘Let your inspiration fly’.